Kenya’s afro-pop boy group Sauti Sol was on January 12th amongst the finalists who were selected to join YouTube’s #youtubeblack class of 2021. The pleased boy band shared a snippet of their music video aired at the Times Square in New York with one of its members Savara acknowledging “from Marish (Maringo) to Times Square.”
This comes after the video-sharing company announced the first round of YouTube Black Voices Class of 2021 winners. The drive concentrates on investment in narratives that “emphasize the academic power, dignity, authenticity, and joy of Black voices” on the social video platform.
The band now joins other global creatives totaling 132 picked from the U.S., Kenya, U.K., Australia, Brazil, Nigeria, and South Africa. The members include musicians, beauty gurus, teachers, activists, poets, personal trainers, photographers, and comedians.
The forum tapped applicants from those who had contributed to YouTube Black events in the past. The applicants were then assessed based on channel performance and engagement statistics.
Others who were unveiled include South Africa’s Sho Madjozi and Nigeria’s Fireboy DML making them the inaugural recipients of the #YouTubeBlack Voices Fund.
Last June, YouTube published the $100 million YouTube Black Voices Fund which will support the program. The company said of the program, that it is“part of the meticulous work currently underway to make YouTube a place where creators, Black artists, c and users can share their stories and be protected.”