The Kenya Rugby League Federation (KRLF) today 31st July 2020, signed a 10 year commercial and strategic partnership. This will enable the events and entertainment outfit to handle the Federation’s business and commercial component in the country relating to its premier league competitions
KRLF is the Federation mandated by the International Rugby League (IRL) and the government of Kenya, ministry of sports, to administer the sport of Rugby League in the country. KRLF has formed a top-flight team-based competition branded as the “Kenya Rugby League (KRL) Premier League.
In the new partnership agreement, Homeboyz Entertainment will assist the KRL in conducting reviews of commercial operations which include; sponsorship, consumer-driven revenue, licensing, events organized, branding, marketing, and media. KRLF will focus on the technical aspects of the league which involves player development and officials training
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“Our partnership will KRLF is built on shared values in the sporting arena and our dream to make sports viable entities that can be self-sustaining by employing working business performance models. For instance, we project KRL premier league to start generating Kshs 100 million in revenue per season from 2021 and eventually the KRL premier league being listed on the Nairobi Stock Exchange, ” says Mike Rabar, CEO Homeboyz Entertainment Limited.
According to the KRLF chairman Quicks Nyakwaka, “the 10 years partnership deal provides stability and sustainable growth that will help KRL premier league to develop world-class Rugby players who are competitive in all divisions. The strategy is to grow the KRL in all Premier League into a fully professional domestic league in the future and attract players from all over the world”.
“We are starting to prepare for the 2025 Rugby League world cup qualifiers and the partnership with Homeboyz Entertainment fits into the plan for international Rugby development for the National team”.
Over the last two months, KRLF has embarked on an intense exercise of setting and putting up structures in place as a way of laying a solid foundation to effectively and seamlessly run the KRL Premier League. So far a fully-fledged board of directors has been constituted, technical teams are already in place ready to run the league.
“A player registration exercise is ongoing and the response is very good so far. It is important to capture the data of those players who are affiliated to the league for the purpose of planning and development of the game”. In a bid to spread the game’s know-how and have exponential growth, we intend to equip more individuals with the necessary expertise “
“This prompted an invitation for online registration for elite coaching and referee training which is scheduled to kick off in two weeks time”, says KRLF chairman Quicks Nyakwaka.
“This new development going forward will help improve the verifiable development of Age grade Rugby, from. U-17 onwards in addition to consistent High-performance Training camps for the top potential U-16 boys and girls in the country,” added Nyakwaka.
KRLF activities will only resume once protocols are issued by the Sports Advisory committee which was constituted by the Ministry of sports. Lined up on the top of the agenda is the Jamhuri Day 9’s Tournament.